I had the pleasure of working with Sarah for 18-months to develop the Student Roost / StudentCrowd partnership. Sarah's dedication to delivering outstanding results was evident from the moment we met. We appreciate Sarah's creative approach and ability to cast vision within her team. One such example was the creation of webinars to communicate 'best practice' to all Student Roost site teams. It was such a success, that we rolled out similar webinars with further accommodation partners.
Sarah is a true professional who knows the PBSA industry in the UK inside out, having obtained valuable professional relationships through years of experience. Always a pleasure dealing with Sarah, who takes small and big projects seriously, providing her valuable insights. Sarah is very result oriented and has a good habit to overachieve the initial targets.
Sarah has an amazing ability to deliver ambitious goals whilst genuinely putting her team first, even when under pressure. Working together on many projects highlights how Sarah is naturally entrepreneurial and insightful in her approach and very digitally knowledgeable, sometimes too knowledgeable, which keeps us on our toes!
I thoroughly enjoyed working with Sarah. She’s someone who cares immensely – whether it is the business she is leading marketing activity for, the team round her, or the agency she’s brought in to work in partnership with. Sarah was wonderful to work with as she is so open and has such a collaborative approach – a dream client, you might say! Her commitment to continually driving performance was second to none and culminated in us achieving some great work and results during our time together. I look forward to working together again soon.
Sarah’s knowledge and experience in the student accommodation sector is second to none. Sarah was highly instrumental in helping us gain insightful feedback, industry insights and in developing our PBSA Mystery Shopper program. I wouldn’t hesitate to recommend Sarah’s consultancy services.
I have known Sarah professionally for over ten years. She is a respected sales and marketing professional with extensive experience in the residential and student housing sectors.
She joined our organisation shortly after formation and in five years we grew the company into a £1.4billion enterprise with businesses in four countries. Sarah was responsible for Sales and Marketing across a geographically and diverse organisation. Sarah was instrumental in developing our strategy, our product and our brands, she built a strong team enabling her to successfully deliver results on a macro and micro level. When necessary she was able to operate successfully on the sales floor and in the corporate boardroom, a rare quality that comes from gaining hands-on experience at all levels.
Sarah's ability to manage relationships with senior management, investors and the supply chain was instrumental in growing our company. Delivering in a dynamic, fast growing environment takes energy and adaptability - Sarah has this in abundance.
Over the years that I have worked with Sarah, she has proven the consummate property professional. Her experience and knowledge of the property sector renders her uniquely able to look over the horizon and influence different aspects of the development process in order to deliver the best possible product to sell effectively to the target audience.
From land appraisals to product development, Sarah is competent and confident in advising and supporting Board decisions to ensure that key commercial objectives are achieved and exceeded. Somewhat unusually for someone within this area of expertise, Sarah is very analytical in her approach and can produce and assess data to inform her decisions before constructing and implementing detailed and well-thought-out sales and marketing strategies. She would be a valuable partner to any organisation looking for a fresh approach to their sales and marketing and I would not hesitate to recommend her.
At Berkeley Homes, Sarah successfully managed the external agencies we worked with in order to sell our off-plan developments in the Thames Valley Region. This included PR, advertising, signage, web development and digital agencies. Sarah also managed showflat launches utilising interior designers and photographers effectively and initiated community engagement events for the developments. Customer Service, land appraisals and product development were also areas Sarah was keen to be involved in to ensure the greatest level of quality was provided to the customers. She was always extremely professional and managed her time and priorities efficiently and was a pleasure to work with.